Metrics
The charts for delivery, opens, clicks and bounces of your sends.
What it's for
The Metrics summarize how your emails are doing: how many went out, how many were delivered, how many came back (bounce), how many became spam complaints and how many were opened and clicked, over time and by domain.
When to use: To keep an eye on sending health, notice a rise in bounces before it pauses your sending, and compare domains.
#Metrics overview
Where to find it: Metrics. Address: app.postal.so/metrics.
The numbers refresh every 15 minutes (the Updated every 15 minutes notice sits next to the filters). By default, the screen shows the last 7 days.
| Control | What it does |
|---|---|
| Period | Shortcuts from Today to Last 30 days, including Last 14 days, and the calendar. Short periods (up to 24 hours) are shown by hour; longer ones, by day. |
| Filters › Domain | Limits everything to one domain (All domains clears it). |
The six cards
| Card | What it shows |
|---|---|
| Sent | How many emails went out in the period. |
| Delivery rate | Delivered over sent, with the count (N delivered). |
| Bounce rate | Bounces over sent. A Warning or Above the limit badge appears when the rate approaches or passes the risk level. |
| Complaint rate | Emails marked as spam over delivered (N marked as spam), with the same badges. |
| Open rate | Unique opens over delivered (N unique opens). |
| Click rate | Unique clicks over delivered (N unique clicks). |
Opens and clicks are only counted on domains with tracking turned on. Opens are approximate: some email apps download images on their own (counting too many) and anyone who blocks images is never counted (counting too few).
The charts
| Chart | What it shows |
|---|---|
| Bounce rate / Complaint rate | Lines over time with a Risk line (5% bounce and 0.1% complaint): above it your sending reputation is at risk and sending may be paused. Below the bounce chart, the split into Permanent, Temporary and Undetermined: only permanent bounces put the address on the suppression list. |
| Emails over time | Pick the Events shown (Sent, Delivered, Bounces, Complaints, Opens, Clicks) with the buttons above the chart to compare them. View table swaps the chart for the numbers of each period and View chart brings it back. |
| Per domain | A table with one row per domain: Domain, Sent, Delivery, Bounce, Complaint, Open and Clicks. Deleted domains show up as Deleted domain. |
Warning
The risk line on the chart is the level where email providers start to distrust the sender. Postal's automatic pause has its own limits, explained in Limits, and it warns the owners and admins by email before pausing.
Tip
A high bounce rate almost always comes from an old list or mistyped addresses. Validate the list before your next campaign in Email validation.
See also: Metrics (API) · E-mails · Open and click tracking.