Audience and segments
All your contacts, organized.
Keep contacts with the data that matters, group them into segments that update themselves and let each person choose what they want to receive.
- Open signup, start on the Free plan
- CSV import up to 20 MB
- Segments that update themselves
How it works
One audience, four ways to organize
Contacts, segments, import and preferences, each in its place.
Everything on the Audience screen
Contacts, segments, tags, topics and properties, each in its own tab.
Every contact with their own story
Besides name and email, keep what you know about the person in properties: city, plan, birthday. Mark with tags and use all of it to personalize and filter.
- Properties for text, number, yes/no and date
- Colored tags, created on the spot
- Anyone who unsubscribes is recorded and no longer receives campaigns or automation emails
Segments that update themselves
A static segment is a list you build. A dynamic segment is defined by filters: whoever starts to match joins, whoever stops matching leaves, with no manual work.
- Combine conditions in groups, with “all” or “any”
- Filter by property, tag, topic, open, click and events from your system
- See how many contacts match before you save
The person chooses what to receive
Every campaign email carries an unsubscribe link. On the preferences page, the person opts out of everything or picks among your public topics, such as “News” and “Promotions”, without leaving the whole list.
- Topics with default subscription: everyone receives until they leave, or only those who asked
- Optional email confirmation (double opt-in) on forms
- One-click unsubscribe right in the inbox: if the campaign belongs to a topic, the person leaves only that one
Bring your list from a spreadsheet
Upload a CSV up to 20 MB and say which column is which. Existing contacts are updated by email, new ones are created, and anything with a problem is left out, with an explanation.
- Comma, semicolon and files exported from Excel
- Addresses on the suppression list don't become contacts
- A template spreadsheet already comes with your property columns
Where contacts come from
Three paths to the same audience.
CSV import
Bring a list you already have, with mapped columns and progress in view.
How to importAPI and events
Create and update contacts from your product and trigger automations with events.
Contacts in the APIFrom scattered spreadsheet to an organized audience
Without Postal
- Contacts scattered across spreadsheets
- Lists rebuilt by hand for every send
- Someone who asked to leave can still show up on the next list
With Postal
- Dynamic segments: whoever starts to match joins, whoever stops matching leaves
- CSV import up to 20 MB, with mapped columns
- Anyone who unsubscribes is recorded and no longer receives campaigns
- The person chooses among your public topics, without leaving the whole list
Going further
Other pages that go with this one.
Frequently asked questions
How many contacts can I have?
It depends on the plan. The contact and segment limits for each plan are on the pricing page.
What is the difference between a static and a dynamic segment?
In a static one, you add and remove contacts. In a dynamic one, the filters decide who is in, and the list updates when a contact changes. Dynamic segments depend on the plan.
Can I import an old list?
Yes, if the people asked to receive. Bring the unsubscribes column too. Lists that are bought, rented or scraped from the internet are not allowed by the Terms of Use.
Does an unsubscribed person start receiving again?
Only if they ask. Anyone who signs up again through a form, or through the preferences page, receives again.